Wednesday, July 29, 2015

Doing Business in South Africa; what is the Best Marketing Strategy

Well, marketing strategy for any two different products for the same market can be different, depending upon the product type, demand of the people and of course the most preferred communication channels.

Having working on one of the best small business ideas for South Africa is not enough for the success, until you know the right mode of communication.

Modes of communication are though standard around the world, the usage stats and the preferences are different in different regions and so South African people have specific communication preferences.

Use of cell phones is very high and so you should be expecting masses to be using SMS more than email.

So, you may rely less on spending on internet marketing and look more into the SMS marketing!
But, wait, this is just an assumption. Better is to conduct a proper marketing research to figure out the right marketing strategy for your business to be successful in South Africa.


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