Wednesday, July 29, 2015

Doing Business in South Africa; what is the Best Marketing Strategy

Well, marketing strategy for any two different products for the same market can be different, depending upon the product type, demand of the people and of course the most preferred communication channels.

Having working on one of the best small business ideas for South Africa is not enough for the success, until you know the right mode of communication.

Modes of communication are though standard around the world, the usage stats and the preferences are different in different regions and so South African people have specific communication preferences.

Use of cell phones is very high and so you should be expecting masses to be using SMS more than email.

So, you may rely less on spending on internet marketing and look more into the SMS marketing!
But, wait, this is just an assumption. Better is to conduct a proper marketing research to figure out the right marketing strategy for your business to be successful in South Africa.


Tuesday, July 14, 2015

Setting up a Free Zone Establishment in Dubai


I never knew that Dubai is such a fertile land for business until I stayed and worked here. And now, anyone who is interested in setting up a business in the Middle Eastern region, Dubai will be my top recommendation. So, if you are the one looking to explore the UAE business grounds, do check these best small business ideas for UAE.

The most interesting it has become due to the free zones that offer 100% foreign ownership. Well, a Free Zone Establishment or FZE  is an establishment formed and registered within the Free Zones and regulated solely by the Free Zone authorities.

In order to set up a FZE, you must have a capital of at least Dh.1 million and liability will be limited to the amount of paid-up capital. As an FZE, it needs a single shareholder and is an independent legal entity.

To form a company under free zone, you must submit a completed application to the Free Zone authorities that may take up to 30 days for them to make a decision. And you can start operations, right after you receive the approval from them.

Here's my post on list of Dubai free zones. Explore all of them and see which suits your business ideas most. Once decided, a good idea is to get help of a company formation agent for a hassle free process.

Wednesday, June 17, 2015

Starting a Small Business in the UK; What You Should Know?

UK's economy is very much favorable for small and micro businesses. Whether you want to start a small business concern for part time earnings or else you want to get into it on full time basis, you will find number of opportunities. 

However, not everything that is popular and working great in USA and Canada is going to be good in the UK. UK has a different market and though being one of the most developed regions for doing business has a lot of opportunities for small business entrepreneurs, starting a business in the UK is equally challenging.

So, if you are really interested in starting a small business in the UK make sure that your Business Idea must be creating some value to the community and your target audience: Check these low cost UK small business ideas that actually work there.

Get your company registered in the UK. Check your ideal company name is available and follow the guidelines provides by UK Gov here https://www.gov.uk/set-up-business-uk/register-your-business-in-the-uk.
    
Getting a loan to start or grow business in the UK is comparatively easier if your idea is great. Check https://www.startuploans.co.uk and you can borrow upto 25,000 pounds.

Share if you have any more concerns!

Tuesday, June 16, 2015

Essentials of Small Business Video Marketing Strategy

With the growing outreach on internet and social media, people are becoming more action oriented. They feel boring if you give them something to read, but they are excited to watch a cideo clip.

That's the basic psychology behind the need of video marketing for small business. If you are a small business and you are not working on a video marketing strategy, you're far behind in online marketing.

Well, video marketing is not just about uploading a video on Youtube, rather it needs to have a sound strategy behind.

For a detailed guide, follow these 3 ideas for implementing videos in your marketing plan. That's a very useful read, however, to sum it up I have a short list of crucial elements of a video marketing strategy.

These are as follows:


  • Learning the art of video editing.
  • Using maximum video sharing sites.
  • Optimize videos for SEO and social media.
  • Keeping your media channels active and engaging.
  • Encouraging response videos.


Focus on these elements while devising a video marketing strategy and you will certainly see it working great!