Well, marketing strategy for any two different products for
the same market can be different, depending upon the product type, demand of
the people and of course the most preferred communication channels.
Having working on one of the best small
business ideas for South Africa is not enough for the success, until
you know the right mode of communication.
Modes of communication are though standard around the world,
the usage stats and the preferences are different in different regions and so
South African people have specific communication preferences.
Use of cell phones is very high and so you should be
expecting masses to be using SMS more than email.
So, you may rely less on spending on internet marketing and
look more into the SMS marketing!
But, wait, this is just an assumption. Better is to conduct
a proper marketing research to figure out the right marketing strategy for your
business to be successful in South Africa.